Esports Challenge

Esports Challenge

Sunderland Creatives Agency was asked to produce brand work and videos for an ‘Esports Challenge’.

The challenge is run annually by the University of Sunderland and Foundation of Light, and involves secondary school aged children pitching a new Esports game in a similar style to BBC ‘Dragons’ Den’.

Graphic Design student Ryan Stewart came up with branding elements for the project, including an eye-catching logo.

Media Production student Maisie MacFarlane created case study style videos covering subjects such as game animation, computer science, Esports event management, and marketing.

Working with Sunderland Creatives has enabled me to get fantastic quality marketing materials with my small project budget. From the initial project brief, through feedback and updates, the whole process was really smooth.

The work the students have produced has been excellent and I can’t wait to see it in use with our Esports Challenge next academic year.

Laura Bell, University of Sunderland.

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